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can an Indian mobile phone brand rise to challenge the current market leaders?A recent release, the Lava Agni 5G smartphone, stands out with its Fiery Blue sleek design, reminiscent of a time when Indian brands were more prominent.
Lava officials assert that this is the only 5G smartphone entirely designed and produced in India, aiming to set new benchmarks rather than merely catching up.
Lava International, based in Noida, has consistently led initiatives supported by the government.
It was the first mobile brand to establish a design team in India.
With its 'Design in India' initiative, Lava claims to be the sole handset company that offers truly 'Made in India' phones, having full control over design and manufacturing within the country.
The company operates manufacturing and repair facilities spanning approximately 300,000 square feet in Noida, with the capacity to produce 40 million phones annually.
The Agni 5G model competes well with international brands regarding specifications, technical details, and new features.
Priced at Rs 19,